Self Directed, 2020
Design | Photography
What happens when a barista proposes to a florist? Petals is born. The inner-city Sydney florist (with cafe) was established by power couple Hana and Andy to celebrate their love for beautiful flowers and good coffee. The hub of light and life needed a face that embodied just that. I took photographs of flowers to capture this simple yet full of life brand. Posters were hung and flyers sent out (digitally and physically), reminding customers how wonderful buying fresh flowers can be. A website (with mobile flexibility) was needed for customers to order online and check in on the cafe’s menu. The design again celebrates flowers with user-friendly functionality at the forefront.