Agency Hello Social

Client NSW Government 

Project Only In Australia

Responsibilities Design Lead, Video Editing, Motion Design, Content Creation 

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'Only In Australia' indirectly addressed the growing tension and dwindling public sentiment towards ‘Australia Day’ with a more progressive narrative. A multi part docu-series and supporting assets published over a month, not one day, explored a diverse and inclusive look into modern Australia achieved 93% positive sentiment from a reached audience of over 1.2M. This built to live coverage on the day, turning around content collected to post same day. 

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