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Only In Australia

Agency Hello Social

Client NSW Government 

Project Only In Australia

Responsibilities Design Lead, Video Editing, Motion Design, Content Creation 

'Only In Australia' indirectly addressed the growing tension and dwindling public sentiment towards ‘Australia Day’ with a more progressive narrative. A multi part docu-series and supporting assets published over a month, not one day, explored a diverse and inclusive look into modern Australia achieved 93% positive sentiment from a reached audience of over 1.2M. This built to live coverage on the day, turning around content collected to post same day. 

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