Lifeline Australia x Out Of The Shadows

Client Brief, 2020

 

Design, Illustration

 

I was privileged to work with Lifeline Australia to create a virtual experience for the annual, ‘Out of the Shadows’ (OOTS) event, launching on World Suicide Prevention Day. Every year on this day, OOTS brings together their community and all Australians for a day of remembrance and reflection. This year was a little different with branches hosting virtual walks and Lifeline featuring a virtual garden where you are able to plant a flower with a message online. Because of the shift, a whole new visual concept had to be created and executed. 

I created a range of deliverables including a logo, illustrations, social posts, social banners, online banners, display ads, billboards, print resources, email signatures and EDMs. 

Lifeline Australia Christmas Campaign

Client Brief, 2020

 

Design, Illustration

 

Normal everyday Australians nationwide will gift their time this Christmas to help those in crisis delivering an essential Lifeline service. The season of Good Will pays homage to the incredible work of Lifeline’s Crisis Support volunteers who will give up their Christmas with loved ones to help Australians in crisis. Goodwill is needed more than ever this Christmas and so this year Lifeline is recognising volunteers through Good Will or Good Jill. I created illustrations of real-life Will and Jill to apply to various assets for both internal and external use.

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Made with joy by Aniko Michaelis © 2020. All rights reserved.

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