Lifeline Australia x Out Of The Shadows
Client Brief, 2020
I was privileged to work with Lifeline Australia to create a virtual experience for the annual, ‘Out of the Shadows’ (OOTS) event, launching on World Suicide Prevention Day. Every year on this day, OOTS brings together their community and all Australians for a day of remembrance and reflection. This year was a little different with branches hosting virtual walks and Lifeline featuring a virtual garden where you are able to plant a flower with a message online. Because of the shift, a whole new visual concept had to be created and executed.
I created a range of deliverables including a logo, illustrations, social posts, social banners, online banners, display ads, billboards, print resources, email signatures and EDMs.