Client Brief, 2020
Design, Photography, Illustration
Joan is as cool as it gets. She lives in bare feet, loves a laugh and a cup of tea. Joan sings a lot about love, heartbreak and all the messy things that come in between. ‘Emotional Capacity’ is her second EP, and as she gains more recognition for her music, it was important to elevate Joan’s visual brand whilst also staying true to her down to earth nature. The use of fine line illustration both visualises her ‘effortlessly cool’ mood and captures the concepts of the album. A photoshoot was conducted to further put a face to the sound, staying professional whilst continuously storytelling.