Client Brief, 2020

 

Design | Photography

 

Founded by Sydney fashion designer, Anna Horton, Ana The Label is a brand that exudes feminine strength through delicately beautiful clothing. As this is their first release, both general branding and collection specific collateral was needed. The branding elements were influenced by Ana’s garments that while are inspired by vintage styles, offer a breath of fresh air. To pair with this I conducted a styled photoshoot setting the tone of the brand. These campaign images have been used across the brand.